The city of Potterville is located in the mid-eastern section of Eaton County and about 12 miles from Lansing. The city has easy access to interstate I-69 which links Potterville with I-94 and I-96.

Potterville has a small business district that contains several small stores, unique shops and restaurants, along with a grain elevator situated on a still active railroad line. Fox park offers swimming, picnicking and a children's playground. The city is famous for its annual "Gizzard Fest" held the weekend of Father's Day each year.

Traditionally an agricultural community, Potterville has experienced significant land use changes over the past decade. There has been moderate commercial growth and one significant new industrial user, with additional land available for industrial growth.

Potterville is proud of its K-12 school system that encompasses the city of Potterville, Benton township and Windsor Township. The academic program at Potterville is one of the best in the area. The focus is on a personal approach through its low student to teacher ratio. Potterville schools provide a full curriculum, numerous extracurricular activities and adult education services.